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>> 1st MUSINSA NEXT FASHION SCHOLARSHIP
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MNFS(2022)
BUSINESS PLAN
Beginning with the question, “Will NFT buyers really be content spending a small fortune just to change their Instagram profile?”, I drafted and submitted a business plan for a tech-wear brand that spotlights wearable circuitry as its signature detail while honoring traditional Korean aesthetics. The proposal earned high praise and led to my selection as a MUSINSA Fashion Scholar. Through MUSINSA’s lectures and hands-on workshops, I gained real-world experience in business fundamentals—areas in which I was initially inexperienced as a designer—and significantly strengthened my capabilities in business planning and market analysis.
WINNER :
Myeongwoo Kim